Aaron Jeansonne has teamed up with Veridical, LLC for the remaining three Idemitsu Mazda MX-5 Cup presented by BFGoodrich® Tires events, adding to the impressive list of partners on the No. 24 JTR Motorsports Engineering car this season.
Based in Northern California, Veridical LLC is an exotic car care company that specializes in paint corrections and ceramic coatings. Owner Vaughan Sheldon, is thrilled to be part of Jeansonne’s championship drive. “When I had the opportunity to meet Aaron at Watkins Glen, I knew I wanted to offer my support to him and his team,” said Sheldon. “Honesty and authenticity are the pillars on which I am building Veridical, and Aaron radiates both! I couldn’t be happier to contribute to him and the JTR racing team. Being part of a championship run with a driver as skilled and dedicated as Aaron is incredibly exciting for me.”
Veridical joins the 24 car’s list of partners that include Turn 2 Driver’s Club, Wings and Wheels Foundation, BlastX, Liberty Group LLC, 181 Fremont Residences, Trefethen Family Vineyards, Sierra Pacific Industries, VSRS Motorsports, Z Car Garage, and Morling Financial Advisors.
Aaron’s journey to this year’s Idemitsu Mazda MX-5 Cup season has been one of perseverance and one that embodies Mazda’s challenger spirit. After two very challenging seasons, he finds himself leading the championship standings as we enter the back half of the 2023 season.
It is well-known that MX-5 Cup provides the best payouts for this level of racing to its high performers. However, drivers find it difficult to sustain their racing efforts with prize money because the intense competition within the series makes it difficult to be a consistent front runner and receive the high payouts. Finishing 8th and 10th in his previous two seasons, Aaron earned some series payouts, but has relied heavily on support from valuable partnerships to pursue this year’s championship. It is a bonus, however, that Mazda and series partners have added considerably more prize money this season with the addition of per-race payouts to go along with the large season-end prizes. The potential for large payouts are a significant reason that many drivers, including Jeansonne, continue to pursue this series.
Like many other professional sports car drivers, Aaron has been busy building a driver coaching brand alongside his racing efforts. This has allowed him to become much more involved in motorsports in his day-to-day life. Aside from the income it provides, almost every sponsor represented on his race car has been a result of a connection made through his coaching endeavors.
It has also allowed him to become extensively involved with Mazda’s grassroots motorsports community. Since moving to Northern California early last year, Aaron regularly coaches several regional race teams, works with many drivers in the California area individually, and is the Race Director for the Turn 2 Driver’s Club’s MX-5 race series. These recent steps in his racing career, as well as his success in the MX-5 Cup Championship, has made 2023 a huge career-building season for Jeansonne.
Follow the number 24 Turn 2 Driver’s Club car with JTR Motorsports Engineering as they continue their championship fight August 3-5 at Road America.